The Story Behind Capital Z

The Story Behind Capital Z

Posted by Lindsey Schuster on

Capital Z is a lifestyle and accessories brand founded by two women. We are not just business partners, but also sisters and mothers. Unapologetic happiness seekers, we were inspired by the people we love to surround ourselves with - those who are grounded, rooted, and authentic, while also being optimistic, light, and vibrant. These qualities form the foundation of our brand aesthetic, where you’ll discover a perfect blend of neutrals and pops of color.

Capital z color palette

Capital z color palette



Our pieces embody an uncomplicated style with a touch of edge and playful “zingers” that bring a sense of lightness and intrigue. Unexpected details and splashes of color are strategically placed to add interest right where you need it. From accessories to home decor items, our collection is meticulously designed with the modern woman in mind. Just like our customers, our pieces turn heads in all the right ways.

Capital z sling bag

The name “Capital Z” represents our belief in the power of the finishing touch - that end piece that completes an outfit or decor, the one that makes you excitedly rush back into your house to grab. We understand that it’s often these final touches that have the ability to make your day that much better.


capital z


At Capital Z, we invite you to embrace our philosophy of infusing happiness into everyday moments. Our brand celebrates individuality, style, and the joy that comes from expressing yourself. Join us on this journey and discover how our collection of lifestyle and accessories can add that extra sparkle to your life.

 

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